Cough, cold and allergy (hay fever) remedies is expected to witness steady constant value growth over the forecast period. A significant part of value growth will be driven by price increases that producers cannot avoid due to low profit margins and the growing cost of raw materials, packaging, energy, transport and so on.
Price sensitivity will continue to weigh on category performance in the upcoming period, with consumers focusing on buying essentials and searching for the best prices of familiar brands. Thus, many cough, cold and allergy (hay fever) remedies products that are not perceived as essential are expected to struggle.
Self-medication is expected to remain high in Serbia in 2025 and beyond, although the support of pharmacists will remain key. Most Serbian consumers will seek a recommendation from pharmacists while buying cough, cold and allergy (hay fever) remedies.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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