Cough and cold remedies are projected to experience a steady decline over the forecast period as consumer demand transitions to more normal levels following the extreme demand spike in 2022, which resulted in dramatic levels of growth. Industry sources revealed that immunity products were soft in 2024, which they partially attributed to consumer stockpiling in the previous two years.
Antihistamines/allergy remedies (systemic) is expected to see steady value growth over the forecast driven in part by the impact of climate change. Climate change is expected to increase the intensity of seasonal allergies over the forecast period, as warmer weather extends the length of the average pollen season and increases pollen counts.
During the forecast period, private label products will continue to present strong competition for brands in a number of OTC consumer health categories, including cough remedies. Private labels offer good quality products at lower price points than name brands, with advantageous in-store and online shelf positioning.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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