Cough, cold and allergy (hay fever) remedies in Japan is expected to maintain slow and stable retail current value growth over the next five years. Factors pushing up sales will include the popularity of high-priced products with the maximum blend of ingredients, as OTC drugs with high efficacy and effects, and growing awareness of self-medication.
Hay fever, mostly represented by cedar pollen in the spring season, is on the rise and creating business opportunities. However, the competition is intensifying, with the spread of non-OTC drug pollen countermeasures, and treatments such as immunotherapy.
In May 2024, the promotion of self-medication was clearly stated at a council meeting of the Ministry of Finance. In Japan, for many years, the increasing proportion of the older population has been putting pressure on the national finances due to the increase of medical bills.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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