Instead of purchasing multiple items to treat specific symptoms, consumers will opt as much as possible for combination or multi-symptom products as an all-in-one solution. These products will be popular because they are seen as providing better value and with consumers continuing to be price sensitive, consumers will treat ailments in the most affordable way possible.
Generics are already responsible for a significant proportion of sales in cough, cold and allergy (hay fever) remedies, as their lower prices allow these much-needed products to be accessed by more consumers. Over the forecast period, generics are expected to remain popular, possibly realising additional gains in terms of value share.
Herbal/traditional offerings will continue to be popular and could see more standard offerings lose value share over the forecast period. Many consumers perceive herbal/traditional offerings, due to their natural origins, as having fewer side effects.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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