Demographic and societal developments are set to benefit eye care sales in Austria over the forecast period. These include an ageing population, increasing number of consumers wearing glasses or contact lenses, rise in number of people working on/with screens, and workplaces using air conditioning.
Considering the delicate nature of these products and their application it is no surprise that consumers tend to choose products that they already know and trust, including brands from familiar manufacturers including eye care and eyewear specialists like Bausch & Lomb and Alcon. Still, other highly renowned consumer health manufacturers such as Ursapharm and Bayer are also well-trusted and popular within standard eye care, while Johnson & Johnson remains the leading player in allergy eye care.
Product enhancements, packaging redesigns and applicator changes will likely continue to be seen on a regular basis, with players aiming to increase the convenience and usability of their products. However, major innovations are not expected to be launched within the near future, thus limiting the category’s overall growth potential.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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