Eye care is expected to continue registering a positive performance over the forecast period. The number of people with vision problems is increasing, influenced primarily by societal changes and increasing exposure to blue light from smartphones, tablets and computer screens.
Players in the eye care category are looking for new solutions and product development in order to highlight their specific features and differentiate themselves from their competitors to gain consumers’ attention. Furthermore, different formats are emerging, including eye gel and eye washes.
The popularity of vitamins and dietary supplements significantly increased during the pandemic as rising numbers of consumers became concerned about their health. As a result, a stronger understanding of and willingness to use these products could present challenges to OTC eye care due to the growing availability of eye health supplements.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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