Each year the number of Bulgarians who struggle with various eye conditions increases. Bulgaria has a high percentage of people aged 65-years-old and older at almost a quarter of the population.
New formats of eye care products are expected to enter eye care in Bulgaria over the upcoming years following in the footsteps of emerging product developments; OptoFresh wipes by InterMed contains natural ingredients with soothing and anti-inflammatory properties to relieve itching; Blefarette disposable wipes arrived from Nuturpharma; and Innoxa Labotories launched its Innoxa Spray for dry and tired eyes. In the years ahead, it is anticipated that manufacturers will extend the range of formats available in order to give consumers added benefits in terms of comfort and convenience, whilst raising the bar on eye care demands.
As people become more educated about the importance of preserving their vision and preventing eye-related issues, they are taking an increasingly proactive approach towards eye care. Consumers are increasingly recognising the effects of factors such as prolonged screen time, pollution, and age on eye health.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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