The increasing difficulty in securing appointments with ophthalmologists presents an opportunity for advocates of self-medication. Longer waiting times are expected to lead more consumers to purchase OTC eye care products based on pharmacists' advice.
Boosting sales of eye care products can be achieved through strategies like offering free trials to reassure potential customers. At the end of the review period, these trials are mainly provided by ophthalmologists, who are expected to remain a crucial B2B target.
Similar to weight management and vitamins and dietary supplements, eye care is expected to experience a high turnover of new products. However, this could lead to market saturation and slow down sales growth in the medium term.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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