The ageing population in Turkey will continue to support eye care sales over the forecast period. These consumers are more likely to experience eye strain due to the deterioration of the muscles that control eye movement and tend to suffer more from dry eye disease, which is expected to maintain the growth of standard eye care.
The greater use of technological devices for a variety of tasks, communication, study, and entertainment is set to increase the number of eye problems over the forecast period. However, to gain fast results, some consumers visit doctors to access RX eye care, dampening growth over the forecast period.
Standard eye care will remain the main product over the forecast period, and no switches are expected, limiting the growth potential of OTC eye care. In Turkey, it is difficult to track switches due to the complexity of the process and the lack of public documentation available.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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