The market for eye care in the Netherlands is expected to maintain positive growth in constant value terms (2024 prices) over the forecast period. Rising screen exposure and digital lifestyles are likely to exacerbate issues of eye irritation, leading more people to seek solutions for irritated or dry eyes.
A significant growth driver in the Dutch eye care market is the increasing prevalence of allergies among consumers. During the review period, the number of people experiencing (seasonal) allergies rose steadily, with no signs of this trend abating, moving forward.
Distribution of eye care products will remain largely concentrated within health and personal stores and pharmacies. However, e-commerce is set to strengthen its position, driven by the increasing number of consumers who prefer to research and compare prices online, seek discounts, and enjoy the convenience of home delivery and pick-up services.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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