Over the next five years, the eye care market in Romania is expected to register a positive growth trajectory, largely fuelled by increasing consumer awareness about eye health. As the average daily screen time continues to rise, so will the demand for effective eye care solutions.
Preventative eye health habits are low among Romanian consumers, particularly for children. Parental control over screen time for children and teenagers tends to diminish at an ever earlier age, leading to insufficient eye health checks and preventative measures.
The ageing population will also serve as a significant growth driver for the eye care category. As more individuals experience age-related eye conditions such as dry eye syndrome and macular degeneration, demand for effective treatments and preventive measures will increase.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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