Although the eye care landscape is growing, consumer awareness of different brands can be improved. There is an opportunity to strengthen brand positions in a context where consumers learn more about the importance of eye care and visual health and what products are most suitable for their discomfort.
The Peruvian market is highly influenced by the role of pharmacies, which are the main sales channel for the eye care category. This is not set to change across the forecast period, with pharmacies being the place where consumers obtains information about OTC products.
Vitamins and dietary supplements to help support eye health are expected to gain relevance over the forecast period. The era of the pandemic boosted health and wellbeing trends, and whilst some of these have waned in the post-pandemic landscape, a number of consumers continue to seek preventative health options that are in line with their daily needs and have tangible effects.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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