Standard eye care will continued to dominate saes of eye care products in Malaysia, as well as remaining the key driver of growth. When it comes to allergy eye care, most consumers still prefer to obtain prescription products from an eye specialist or general health practitioner or turn to OTC antihistamines/allergy remedies which can treat the root cause of the problem.
The rising popularity of eye health supplements in Malaysia could see some consumers moving from treatment to prevention when it comes to eye health. Indeed, many new eye health supplements entered the market at the end of the review period, which is likely to help generate increased interest in these products.
Eye care products will continue to be purchased primarily through bricks-and-mortar channels, including modern retail formats such as supermarkets and hypermarkets, in addition to the already sizable share contributed by pharmacies. In addition, the convenience store format, which at present, accounts for a relatively minor proportion of retail value sales, is predicted to see further expansion, thanks to the proliferation of chains such as Family Mart, 7-Eleven and 99 Speedmart.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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