Growth is expected to be maintained for eye care in Brazil in both volume and current value terms in the forecast period. The COVID-19 pandemic, coupled with the excessive screen time associated with prolonged periods of isolation, precipitated a notable surge in ophthalmic issues amongst children, particularly myopia.
According to the findings of Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded February 2023, a notable 36% of respondents in Brazil reported using vitamins and dietary supplements specifically for eye health in 2023. This reflected a substantial increase from the 24% figure reported in 2021, underscoring a growing inclination towards preventive healthcare measures.
Inflation remains a key factor influencing consumers’ decision-making when it comes to buying goods and services. Although macroeconomic indicators began to show signs of improvement in 2023, consumers are becoming increasingly demanding and selective.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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