Eye care is set to achieve robust growth in volume and current value terms over the forecast period, with both standard and allergy eye care anticipated to expand steadily. Demand will continue to rise due to the growing incidence of eye problems linked to excessive screen time, an ageing population, increased exposure to pollen and other allergens, environmental pollution and the use of spectacles and contact lenses.
Over the forecast period, educational initiatives are anticipated to foster greater self-medication for eye problems. The Moroccan government is expected to allocate more funding for awareness campaigns and projects aimed at educating the population about common eye conditions and their treatment or prevention.
As many local consumers remain cautious about using medications containing synthetic preservatives and potentially harmful chemicals, there will be a rise in the development of eye care products with gentler formulas predominantly made from natural ingredients. Innovations will likely focus on formats that facilitate safer and easier application, addressing the sensitivity of the eyes as vital organs.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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