Eye care is expected to return to retail volume growth in the forecast period. There is growing concern about the impact of screen time on vision, especially among children, as this may lead to issues like myopia, dry eye and red eye.
Eye care brands in Colombia are not expected to face strong competition from generics or private label products in the forecast period. Colombian consumers exhibit a distinct preference for branded eye care products, primarily due to the perceived quality and positive reputation of well-known laboratories.
Self-medication is not prevalent in eye care, with consumers typically preferring to consult specialists and obtain prescribed products, including artificial tears, through professional recommendations. Consumers are expected to continue to prioritise seeking professional medical help for eye health issues, rather than self-medicate, which is more common for headaches or stomach aches.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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