The penetration of eye care in Greece is still low, which allows room for growth. Demographic trends are set to remain favourable as Greece’s population is ageing.
Alongside price increases in the context of OTC price liberation, the increase in the penetration of premium eye care products is set to drive retail value growth in the forecast period. Companies are increasingly investing in added-value products and marketing and advertising activities to promote these products.
Alongside air pollution in the Athens region offering conditions for eye care problems, Saharan dust carried over by winds is becoming an ever-more common phenomenon in Greece. Saharan dust, which is a particular problem in spring and summer, continues to contribute to the increase in retail volume sales of eye care.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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