Eye care is set to display a stable performance over the forecast period, driven in part by the ongoing increase in consumers’ screen time, as the digitalisation of everyday life continues apace. Digital devices are playing an increasingly strong role in every area of consumers’ daily lives, including an ever more prominent role in working practices, especially with the shift towards hybrid working arrangements involving a significant proportion of remote work.
With an ageing population, there is a growing demand for products that help to manage conditions such as dry eye, leading to a higher demand for OTC lubricating eye drops and gels. This demand is being bolstered by the fact that it is the smartphone generation that is ageing, meaning screen time is likely to become higher amongst the older generation going forward, further increasing the likelihood of ailments such as eye irritation, dryness, and tiredness.
As in many other OTC consumer health categories, there is a strong emphasis on preventive health solutions when it comes to eye health. As with approaches to sleep, this shift in consumer attitudes is serving to drive the development of digital solutions, including apps that encourage people to look away from the screen to reduce eye fatigue and apps to measure smartphone use.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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