The demand for eyewear in Australia continues to grow in 2024, albeit it at a marginally slower rate compared to the previous year. Growth of contact lenses continues to be driven by daily disposable lenses (DD), which remains the preferred option for Australians due to the convenience of this format and greater awareness of eye health and hygiene, meaning that consumers do not have to be concerned with adequate storage and cleaning compared to frequent replacement or conventional lenses.
The elevated cost of living continues to influence some consumers’ purchasing decisions due to tighter household budgets and lower disposable incomes to spend on luxury brands of spectacles and sunglasses. The financial situation of Australians during these difficult economic times is dictating their preferences.
Specsavers Pty Ltd continued to strengthen its overall leadership of eyewear in Australia in 2023. Its wide network of local stores reached almost 400 across Australia at the end of the review period, and employed approximately 7,000 employers.
While continuing to lose share to e-commerce, optical goods stores remains the leading distribution channel for eyewear in Australia. It retains a stronger presence in contact lenses and spectacles, where many consumers like to first visit a professional optometrist to have their eyes tested and discuss the best solutions for their condition, in addition to obtaining a prescription.
Eyewear in Australia is set to record further growth over the forecast period across all main categories. Strategies from professional associations and major retailers such as Specsavers will help increase awareness among the population regarding the importance of eye health checks and taking action to ensure certain conditions do not deteriorate.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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