In 2024, eyewear in Poland continued its upward trajectory, particularly in areas such as daily disposable and frequent replacement lenses. Daily disposable lenses, driven by a growing number of individuals with vision impairments, emerged as the more dynamic category, contributing to overall growth in both value and volume terms.
In Poland, while polarisation may be less pronounced in eyewear, consumer preferences are increasingly shaped by factors beyond just price. Polish consumers prioritise factors such as shape, brand image, and quality when making eyewear purchases.
In 2024, EssilorLuxottica SA continues to maintain its dominant position in eyewear in Poland, holding leadership across multiple categories including spectacle frames, spectacle lenses, and sunglasses. The company's stronghold is reinforced by its extensive portfolio of luxury brands, with recent additions such as Swarovski, Moncler, and Jimmy Choo.
In 2024, optical goods stores continue to dominate as the primary distribution channel for spectacle frames, spectacle lenses, and sunglasses in Poland. This trend persists due to Polish consumers' preference for offline shopping, driven by their trust in the expertise of eye care professionals and the desire for personalised guidance when making eyewear purchases.
Looking ahead, eyewear in Poland is expected to undergo several key trends in the coming years. Growth in contact lenses, particularly in daily disposable and frequent replacement lenses, is projected to slow down, while conventional lenses are anticipated to continue their decline.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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