Eyewear in Brazil has navigated a complex socioeconomic landscape in 2023 and 2024, marked by both local and global challenges. Post-pandemic recovery saw Brazil grappling with high inflation rates up until 2022, which significantly eroded consumers’ purchasing power.
One of the most pressing trends in eyewear in Brazil is the rapid increase in myopia, particularly amongst children and teenagers. This surge is being driven by extended screen time and reduced outdoor activities, exacerbated by the COVID-19 pandemic.
Eyewear has shown resilience amidst a challenging economic landscape. Despite global uncertainties and fluctuating economic conditions, key players have implemented strategic initiatives to sustain and grow their market presence.
The Brazilian eyewear industry has seen significant evolution in e-commerce and omnichannel strategies. Post-pandemic consumer behaviours have driven players to invest heavily in online platforms, integrating digital and physical experiences.
Eyewear in Brazil is poised for steady growth over the next few years, with current value growth anticipated across all three categories. This will be driven by increasing eye health awareness, the rising incidence of myopia and other eye conditions, and continued innovation in eyewear products.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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