In 2024, eyewear in France is witnessing slower growth compared to recent years, in both retail volume and current value terms. With inflation softening in 2024, French consumers and inbound tourists who can afford to pay for luxury products are trading up again to renowned luxury brands, and the likes of Gucci, Dolce & Gabbana, Chanel, Armani, Christian Dior, Prada, and Emmanuelle Khanh are benefitting from this trend.
Overall, eyewear is seeing a greater polarisation with shoppers either trading down or purchasing luxury and tech integrated options. Whilst unit prices have declined in low-cost and mid-priced spectacles, some consumers are trading up to upmarket and luxury eyewear attracted by products from leading fashion houses (LVMH, Kering).
Thanks to its leadership in the design, production, and marketing of ophthalmic lenses, optical equipment, prescription glasses, and sunglasses, Essilor International SA, the French NBO of EssilorLuxottica, maintained its dominant position in eyewear over 2024. The acquisition of GranVision with its strong on- and offline presence helped to widen the distribution of Essilor lenses and Luxottica frames in France in the middle of the review period.
In terms of distribution channels, optical shops remained the absolute leader, nearly monopolising sales of spectacles and contact lenses. These shops experienced a significant rebound in 2023 and 2024 compared to the challenging pandemic period, when many were closed or faced reduced foot traffic due to ongoing restrictions.
Eyewear in France faces a steadier growth outlook over the forecast period, following the notable swings in sales in recent years. On the one hand, there are negative factors to consider, notably the potential decline in purchasing power.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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