Eyewear is expected to record low single-digit growth in current value terms in Italy in 2024. Growth is set to be supported by Italian consumers’ recovery in purchasing power.
The higher cost of living due to the high rate of inflation recorded in Italy in both 2023 and 2022 placed considerable pressure on Italian consumers’ purchasing power during 2023. With consumers facing significant increases in essential spending, including food and energy bills, they looked for more affordable options and, in many cases, private label products.
EssilorLuxottica continues to hold a strong lead in eyewear in Italy at the GBO (global brand owner) level, with Luxottica Group SpA and Essilor Italia SpA being ranked first and second, respectively, in NBO (national brand owner) terms. Essilor leads in spectacle lenses, while Luxottica leading spectacle frames and sunglasses.
Optical goods stores continue to dominate sales of eyewear in Italy in 2024 since Italians tend to refer to one or two trusted optical retailers, especially when purchasing spectacles. Within spectacles, most sales occur through optical goods stores, with only a small share of sales occurring through retail e-commerce.
Eyewear is expected to witness a positive performance in Italy over the forecast period in retail volume terms. Overall demand should benefit from the improvement in economic conditions, with Italy’s GDP is expected to grow by just over 1% in both 2025 and 2026 according to Euromonitor Consumers and Economics data.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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