In 2024, eyewear in the United Arab Emirates is experiencing marginal volume growth but solid value growth. This indicates a further rise in average unit prices across the industry and an increase in premiumisation.
Local consumers are increasingly prioritising functional benefits when choosing spectacle lenses, such as blue light protection, UV resistance, and scratch resistance, especially with growing concerns over the harmful effects of prolonged digital screen usage. Businesses should actively raise awareness through channels such as social media, community engagement, and online platforms.
The competitive landscape became increasingly saturated in 2023 with the entry of new niche players, yet brand rankings of brands remained largely unchanged, with industry giants such as Luxottica and Kering continuing to dominate value sales. Luxury brands experienced robust growth, similar to previous years, fuelled by tourist spending in the United Arab Emirates, which consistently sees record-breaking arrivals annually.
In 2024, the distribution landscape is experiencing minimal changes compared to the previous year, with an increasing number of retailers embracing an omnichannel approach to meet consumers' demand for seamless shopping experiences. While e-commerce continues to grow and gain penetration of eyewear, its pace of growth is slowing.
Due to the limited availability of locally-produced eyewear options, the industry is largely controlled by one or two major players. However, for other competitors seeking to enter the market, a crucial strategy could involve catering for the preferences of Middle Eastern consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!