Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven by inflation-induced price increases.
Turkey has been experiencing soaring rates of inflation since 2022 which has resulted in low consumer confidence as a result of reduced purchasing power. This has led to a shift in consumer purchasing behaviour with many people leaning towards more affordable options in eyewear.
Luxottica Gözlük End ve Tic AS continued to lead eyewear in 2023 with it being the only player to hold a double-digit value share. The company continues to perform well in 2024, strengthening its leadership in sunglasses, while also looking to gain share in spectacle frames.
Despite slower growth in 2024 compared to the highs of the pandemic, e-commerce continues to see steady growth as a distribution channel for eyewear, with this being set to continue over the forecast period. Online retailers such as atasunoptik.
Eyewear in Turkey is expected to continue growing in the coming years in value (at constant 2024 prices) and volume terms, backed by more stable inflation and an improvement in the economy. There will likely be an increasing use of digital technology and personalised services as players look to differentiate themselves from the competition.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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