Eyewear in Malaysia in 2024 is seeing continued growth overall in both volume and current value terms. Sales are supported by the fuller resurgence of international travel and return to active outdoor lifestyles.
Myopia control is emerging as a significant trend, receiving considerable attention from optical retailers and the Malaysian government. Focus Point Vision Care Group has organised roadshows in collaboration with Hoya Lens to attract attention to Miyosmart lenses.
Premiumisation continues to be a trend embraced by many optical retailers, boosting sales performance in luxury eyewear. The opening of the first Kering Concept Store in 2023, located within Pavilion KL, underscores this trend.
New and creative retail formats that are emerging in the Malaysian market include a focus on enhancing the in-store shopping experience. This has included the opening of the first lifestyle optical store, OIC Optical & Café by O2O Optical Malaysia, which combines the opportunity to socialise over coffee with browsing for eyewear products, spanning spectacles, sunglasses and contact lenses.
Fast-fashion eyewear will continue to rise robustly, with a focus on making fast-fashion spectacles and sunglasses more affordable for consumers. Lower-cost options and free eye-health checks with purchases will become more widespread – all optical goods stores in Malaysia boast the presence of certified opticians or optometrists.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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