Eyewear in Japan is set to maintain solid current value growth in 2024, with increases in sales expected across contact lenses, spectacles, and sunglasses. Eyewear products are no longer a simple vision correction tool, but have expanded to eye care/eye health items that protect the health of the eyes.
Value sales of spectacles were flat, or slightly decreasing, until a few years before the pandemic. Low-priced brands such as J!NS and Zoff increased their presence over the years, offering consumers more affordable spectacles.
Amongst the top three players in spectacles in 2023 were JINS Inc with the J!NS brand, and Intermestic Inc, with the Zoff brand. Meanwhile, Hoya Corp led spectacle lenses, and therefore rounded out the top three.
In contact lenses, the demand for convenience has been driving a shift from offline channels to retail e-commerce, with the latter expected to account for nearly half of value sales in Japan in 2024. The fact that there are no major regulations or recent tightening of regulations on selling contact lenses online is supporting growth.
Eyewear in Japan is set to maintain slow and stable current value growth in the forecast period. Cosmetic contact lenses is likely to be an area of focus for contact lenses, as there are various drivers supporting growth, such as an increasing number of people wanting to wear cosmetic lenses, the rising acceptability of wearing colour cosmetic lenses within the work environment, as well as frequent new product launches.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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