Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a significant transformation, evolving from mere vision correction tools, to essential fashion accessories.
Functionality and technology have emerged as pivotal trends across various categories within eyewear, significantly influencing consumer preferences and purchasing decisions. In today’s market, consumers increasingly prioritise functionality when choosing eyewear options, considering it an integral aspect alongside style and design.
Eyewear in India presents a diverse competitive landscape, with a myriad of local and regional players complementing major organised entities such as EssilorLuxottica, Titan, Lenskart, and Carl Zeiss. Amidst this diverse ecosystem, Bausch & Lomb asserts its leadership in the competitive contact lenses category.
In the current landscape, retailing developments for contact lenses in India prioritise omnichannel strategies, leveraging both online and offline channels to cater to diverse consumer preferences. While e-commerce has been witnessing significant growth, offline retail remains the dominant channel for sales of contact lenses.
Eyewear in India is poised for significant current value growth and strong evolution in the forecast period, driven by a combination of technological advances, changing consumer preferences, and increasing consumer awareness of eye health. Consumers are increasingly embracing technology, and are projected to maintain this inclination in the near future.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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