Demand for eyewear in Thailand continues to recover in 2024. Though the market remains somewhat hindered by economic uncertainty and cautious spending behaviour amid economic uncertainty, eased restrictions have pushed a fuller return to pre-pandemic patterns and habits.
Myopia is on the rise in Thailand in a trend set to persist throughout the forecast period. Both children and adults are spending more time in front of screens, pushing sales in eyewear as prolonged exposure is associated with an increased risk of myopia.
Thai consumers continue to consider brand names when making purchasing decisions in eyewear, though other criteria such as price, design and promotion are becoming more important. Leading players tend to carry wide product ranges to meet different demands, sometimes including unbranded items in their portfolios, and increasingly offering year-long discounts and promotions.
Optical goods stores continues to dominate distribution channels for eyewear in Thailand, with consumers often preferring the in-store experience including product recommendation and eye-assessment services. Thais tend to show high brand loyalty when it comes to optical goods stores, especially when it comes to chained outlets.
The demand for eyewear is expected to continue rising over the forecast period, driven by an accelerating population with eye disorders and visual correction needs. Eyewear brands and retailers will continue to play an important role in informing and educating consumers about eye health and the different types of eyewear available.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!