Eyewear recorded positive current value growth in Switzerland over 2024, with price increases responsible for much of this increase. Retail volume sales declined marginally as many consumers remained careful with expenditure and continued to prioritise more essential goods.
Despite the slightly heightened price-sensitivity in 2024, consumers sought out premium products with higher benefits and innovative technologies. Notable trends include the growing popularity of lenses (spectacle lenses and contact lenses) that filter out blue-lights and support frequent screen usage by helping to reduce eye strain.
Generally speaking, the competitive landscape in Swiss eyewear did not change significantly. Minor shifts between brands were noticeable, with some increasing pressure from private label and store brands such as Fielmann’s due to the prevalence of some consumer price sensitivity.
Due to the high level of consumer trust and appreciation of professional advice in opticians and optical goods stores, more than three quarters of eyewear sales were made through this channel in 2024. Many consumers value the high level of convenience in these stores where a wide range of products and services are offered, from eyewear readings and measurements, frame selection through to contact lenses purchases.
Prevailing demographic trends are expected to support the future development of eyewear in Switzerland. The ageing population, frequent and long periods of digital screen usage, and the earlier need for corrective vision products among children, will underpin demand for eyewear.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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