Demand for eyewear in South Africa continues to rise, despite the rising cost of living. Many local consumers are struggling financially and are prioritising certain goods over others.
South Africa continues to see an increasing number of consumers being diagnosed with myopia, driven in part by prolonged exposure to digital devices since the pandemic. Many consumers are in front of digital screens all day, whether it is a laptop at work, tablets at school, or smartphones and televisions at home.
CooperVision SA (Pty) Ltd continued to lead the fragmented category of contact lenses and solutions in 2023. However, private label is starting to penetrate this space by offering consumers more affordable alternatives during an unstable period of rising costs.
Optical goods stores remains the dominant distribution channel for contact lenses, spectacles and sunglasses, with many local consumers preferring to visit a physical optometrist to obtain their prescription after having their eyes checked. However, with the influence of social media and online marketing, e-commerce platforms are gaining traction in the country as they offer consumers more competitive pricing.
Over the forecast period, demand for eyewear (driven by contact lenses and spectacles) is predicted to continue growing, with volume sales set to fully recover to pre-pandemic levels by 2027. The industry is likely to see various players expand their online presence using advanced AR/VR technology.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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