Overall eyewear in Singapore is set to see retail volume growth and more dynamic current value growth in 2024, with growth rates having largely normalised after the pandemic disruption. However, very different performances are expected across categories.
An increasing number of innovations are being seen in terms of eyewear comfort in Singapore. For instance, MyDay daily disposable contact lenses from CooperVision feature the company’s exclusive Aquaform Technology, which helps hydrate the lenses for greater comfort, as dry eyes is a common pain point amongst users of contact lenses.
Eyewear in Singapore remained highly competitive in 2023, featuring both international and local players. Multinationals held the leading positions across all categories.
Retail e-commerce gained significant share during the pandemic in 2020, and although it experienced a slight share decline in 2021, it has since regained momentum, and in 2024 is set to rise above its 2020 share peak. The pandemic encouraged players and retailers to expand their online operations and introduce new technologies, such as virtual try-on capabilities, free shipping, and attractive deals, to make the online shopping experience more convenient for consumers.
Overall eyewear in Singapore is set to maintain growth in both volume and current value terms in the forecast period, driven by factors such as the ageing population, rising awareness of eye health, extremely high myopia rates, and the increasing use of digital devices. As a result, there will be a continuous focus by players on developing products that cater to the various needs of local consumers.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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