Although eyewear in Romania is set to expand in total volume and current value sales terms in 2024, growth rates are expected to be weaker than those recorded in 2023. The downturn is mainly explained by stubbornly high inflation, which continues to drive up unit prices and erode confidence and purchasing power among consumers.
Despite increased budget-consciousness resulting from the ongoing cost-of-living crisis, many Romanians have remained inclined to choose higher quality and more expensive eyewear products in 2024. This is especially the case in spectacle lenses and contact lenses, where technologically advanced varieties that offer superior efficacy in correcting and slowing the progression of different types of refractive errors are gaining popularity.
Luxottica Group SpA is poised to maintain its overall lead in eyewear in Romania in value sales terms in 2024. The company should continue to hold the top spot in sunglasses and occupy second place in spectacle frames thanks to the success of its iconic Ray-Ban and Oakley brands.
Optical goods stores remains the dominant distribution channel in eyewear in Romania. This is mainly because consumers typically have to undergo in-person eye exams when acquiring or changing prescriptions for spectacle lenses and contact lenses.
The outlook for eyewear in Romania over the forecast period is bright, with solid growth in total volume and current value sales projected and the three main categories set to record consistently positive results. While an anticipated reduction in inflationary pressures should help to buoy demand in the short-to-medium term, the expansion of the market will be underpinned by favourable demographic trends and lifestyle factors.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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