Eyewear in Taiwan is experiencing strong growth in retail volume and current value terms, driven by rising demand, innovative product development and dynamism in the retail landscape. In contact lenses, players are prioritising innovation to enhance comfort and loyalty for the end user.
Consumer lifestyles in Taiwan have regained normalcy after the COVD-19 pandemic, fuelling renewed demand for contact lenses with brands focusing on comfort and stylish designs. Coloured contact lenses continue to gain popularity as they enable individuals to quickly enhance their make-up with a new eye colour.
In contact lenses, consumer preferences and expectations are shifting towards comfort and aesthetics, with these two product attributes now the primary focus in product development and brand positioning. Global players such as Johnson & Johnson Taiwan Ltd, CooperVision Taiwan Co Ltd, and Bausch & Lomb Taiwan Ltd are focusing on improving the comfort and performance of their clear contact lenses for comfort-driven consumers, while Pegavision and other Korean cosmetic colour lens brands are investing in developing appealing, multicoloured lenses with new patterns for aesthetic-driven consumers.
Contact lens speciality stores are becoming increasingly popular in Taiwan, allowing consumers to make purchases conveniently and compare products from multiple brands in one place. Spectacles and sunglasses are still primarily sold through offline stores in Taiwan because consumers prefer to try on these eyewear products before purchasing.
During the forecast period, eyewear in Taiwan is expected to deliver a solid performance driven by the growing demands of consumers and product innovations on the supply side. In contact lenses, the demand for functional lenses will rise on the back of increased electronic device usage and concerns about presbyopia, with manufacturers keen to introduce innovative products.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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