Eyewear is set to see growth in both volume and value terms in Indonesia in 2024. Buying power in the market has already notably shifted towards younger generations with significantly different characteristics to their older counterparts.
Myopia is becoming increasingly common in Indonesia. Lifestyle is playing a big role in the development of cases of myopia in children in the country.
In contact lenses, Acuvue, and Alcon remain amongst the leading players. These two brands, which have gained the trust not only of Indonesians, but of consumers globally, are continuously developing better products in order to cater to the needs of consumers in terms of both functionality and beauty trends.
The retail landscape in Indonesia underwent an observable shift during the review period, with a move away from small traditional standalone outlets towards modern retail outlets, which were often located in shopping malls, as well as e-commerce. This was driven by rural-to-urban migration, which resulted in a greater need for convenience.
Retail sales of eyewear are predicted to continue to grow in the forecast period. The sunglasses category is expected to perform particularly well, thanks to the resumption of international tourism and an anticipated improvement in economic conditions which will boost local purchasing power and lead to an increase in discretionary spending.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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