The pudding segment is the most sought-after category among chilled dairy desserts, accounting for 39% of value sales, followed by rice pudding with 23%, and whipped cream-topped pudding in third place with a 20% value share. The market has shifted towards larger packaging sizes which now make up nearly half of the sales in terms of value.
In terms of chilled dairy desserts, discounters have strengthened its position at the expense of all other channels especially hypermarkets. Consequently, the price gap between the two major segments of the chilled snack category, chilled milk bars, and Túró Rudi, is gradually closing.
The increasing prevalence of snacking will support further growth in chilled dairy desserts and chilled snacks. Plant-based alternatives are rapidly expanding their offerings to meet demand from consumers with sensitivities to dairy ingredients and the rise of vegan lifestyles.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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