Other dairy has long been a highly fragmented category and this is a reflection of the sheer diversity of the range of products that are classified under the category. However, recent years have seen even more fragmentation in the competitive landscape in other dairy in Ireland and the forecast period is expected to see even higher levels of fragmentation as the increasingly diverse range of products on offer attracts a wider range of smaller players, each vying to capture share by targeting a tightly defined group of consumers with a specific range of products that respond to specific consumer needs.
Over the forecast period, other dairy market is expected to an increase in the share of products distributed via discounters and convenience stores, a trend which is set to be in line with the prevailing trends in the Irish retailing market: towards greater convenience on the one hand and towards lower prices on the other. In the case of discounters, the expanding footprint of Aldi and Lidl throughout the country is a reflection of the strong appeal that discounters have among Ireland’s more price-sensitive consumers, a particularly important factor to consider at a time of high inflation and pressure on disposable incomes.
The forecast period is set to see more innovation in the Irish dairy market as players via to keep abreast of the latest consumer trends. At the centre of this innovation is set to be a unique intersection of health consciousness and indulgence, the two key demand factors that are expected to hold sway across Ireland’s dairy industry for the foreseeable future.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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