Over the forecast period, a lack of product innovation, maturity as well as strong private label penetration are all factors that could impact value and volume sales within other dairy. This alongside growing health and wellness concerns are expected to lead to slower growth than was seen during the review period.
It is expected that other dairy will continue to be influenced by the same trends that have been observed in 2024 including a strong focus on healthy nutrition and the trend towards products that have a low/no fat and sugar content and that offer various health claims such as high protein or good source of vitamins and minerals. However, maturity and competition from other dairy categories which are perceived as healthier in addition to a lack of innovation will likely be threats to the future development of the category.
Private label is expected to retain the lion’s share of sales within other dairy over the forecast period, with retailers Migros and Coop likely to continue benefiting from their historically strong positions in the category. Private label is also expected to continue benefiting from the increased price sensitivity of local consumers over the forecast period, as well as from the wide range of options available, some of which are comparable in quality to more expensive branded options.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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