With no reduction in the interest rate expected until the end of 2024, and the Norwegian krone predicted to struggle against other currencies, such as the US dollar and euro, until 2025, economic considerations will remain to the fore in many households in Norway. Thus, consumers are likely to turn to products made in Norway, as they are likely to offer lower prices in light of the upward pressure on prices of imports.
As in other categories, Norwegian players Q-Meieriene and Rørosmeieriet are expected to continue to try to erode Tine’s dominance through market and regulatory initiatives. They are set to introduce new products with lower prices and sustainable and innovative packaging.
There is likely to be a focus on flavours and sustainability in new product developments. The debates on and concerns over ultra-processed food are set to continue and influence new product development and innovation in the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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