According to the US Department of Agriculture (USDA), 2025 unit prices for dairy look set to increase slightly, despite an anticipated increase in production, herd size, and milk per cow. Even as much of this increase seems likely to centralise in premium and high protein milk, as well as traditional cheese, how this plays out in categories further down the dairy product hierarchy is more nebulous.
Even as stay-at-home orders allowed consumers the time to hone their culinary skills, there is a continued march towards pre-pandemic normalcy. A perpetually anxiety-ridden and time-strapped populace will continue to gravitate towards accessible indulgence, meaning the potential for culinary inputs such as cream, condensed milk, and evaporated milk will stagnate in the retail space.
Much of the same considerations that were relevant for other dairy in previous years hold true for the road ahead. As consumers temper their indulgences, companies see it is a more complex internal narrative than “good versus bad food”.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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