Portable players in China is expected to maintain its trend of decline in retail volume terms and growth in current value terms in the forecast period, with most individual categories expected to follow the same pattern. Wireless speakers is expected to continue to account for the vast majority of sales of portable players in the forecast period.
E-readers saw the strongest retail volume decline in the review period, and this trend is expected to be maintained in the forecast period, with decline also anticipated in retail current value terms. This poor performance, and strong competition in the category, prompted the gradual exit of Amazon’s Kindle from the Chinese market from 2023.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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