Despite the strong increase in the penetration of wireless speakers and the category reaching maturity, sales in portable media players will continue to be strongly tied to the performance of wireless speakers, with all other categories decreasing. With a widening range of wireless speakers catering to diverse needs across various price points, the consumer base for these products is expected to grow, with new consumers entering the category.
In line with the overall premiumisation trend seen in consumer electronics, rising sales of premium wireless speakers will drive value growth ahead of volume in the upcoming years. As consumers shift to more premium products the replacement cycle is set to lengthen and this will become an obstacle to volume growth.
MP3 players, e-readers and other portable media players are set to continue posting very strong declines in sales as technology evolves and the shift to digital content accelerates. In the case of e-readers, demand will be hindered by competition from other devices, such as smartphones and tablets.
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Portable Players
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