There will be a further fall in volume sales of wireless speakers over the forecast, as the segment has now reached maturity. In addition, the space is fragmented and highly competitive and this will also drag down value sales.
While e-readers will register further volume decline over the forecast period, it will be modest and not as steep as the decline over the review period. There is still potential demand for e-readers and further innovation will increase their appeal.
Over the last ten years and particularly during the pandemic, retail e-commerce has consistently gained volume share. In 2024, over half of volume sales are expected to be online.
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Portable Players
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