The wireless speaker’s category is on track to experience further dynamic expansion, driven by the growth of mobile devices and laptops. The compatibility of portable wireless speakers with these devices significantly enriches the user's entertainment experience, making them a sought-after accessory.
The allure of portable media players has significantly diminished among Millennials and Generation Z, with the majority of such consumers opting for music streaming services like Spotify and Apple Music. The convenience of accessing a vast library of music directly from their smartphones or through a connection to a wireless speaker has made these services the preferred choice for younger audiences.
During the upcoming forecast period, JBL from Harman International Industries Inc is expected to maintain its position as the top wireless speaker brand. However, Xiaomi is emerging as a contender, steadily climbing the ranks to fourth position with its volume share growing annually.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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