The recovery in book sales has positively impacted e-books, especially with the expanded offerings in Portuguese. The interest in e-readers in Portugal has been growing, albeit later than in some other industries.
Wireless speakers is becoming increasingly competitive. New brands are entering the category, while established ones are continuously updating and enhancing their offerings.
Online sales of e-readers and wireless speakers in Portugal are expected to increase in the years ahead, driven by younger demographics. This growth will be mainly due to the wide range of prices and brands available online and the appeal of online promotional discounts.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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