Ongoing prospects remain unchanged from previous projections, due to the structural decline of the category overall, along with the fact that wireless speakers remain the only truly interesting areas.
Multifunctional devices such as smartphone will continue to pose strong competition to portable players. In addition to the growing ranges of functionalities available from smartphones rendering dedicated portable players superfluous, consumers are also noted to be trying to minimise the number of devices they own where possible.
E-commerce could surpass electronics and appliance specialist retailers to become the leading distribution channel for portable players during the forecast period. Compact and light, wireless speakers are particularly well suited to e-commerce, and manufacturers of smart speakers in particular are primarily focused on this channel.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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