In a cross-category trend, Artificial Intelligence (AI) is expected to become increasingly incorporated into consumer electronics overall throughout the forecast period. We are also seeing this in smart speakers, such as with Amazon’s Alexa.
Connected to the above point and expected developments in smart assistants, when polled on what tools they use to stay informed on what happens in the world, Italian consumers indicate newscasts, followed by Google Search, Facebook, All-News channels, YouTube, online newspapers, Instagram, radio news, TikTok, and finally podcasts. Traditional media such as newscasts, online newspapers, and even Facebook, are trending down, whereas it is interesting to see that YouTube is increasing its reach.
Apple’s HomePod has failed to take off strongly in Italy, maintaining only a small share within the category of wireless speakers. However, this may be attributed to the slow overall inclusion of AI features in the Apple ecosystem in Europe.
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