Social gatherings are anticipated to stimulate demand for wireless speakers over the forecast period. The young population will continue to desire wireless speakers for entertainment during social events, small parties, and sporting activities.
The strong competition from smartphones is expected to gradually lead to the decline of other portable players, such as portable radios. With the increasing penetration of mobile phones and wireless speakers with built-in radios into rural areas, the demand for traditional portable radios is expected to diminish.
Generic Chinese brands are expected to drive volume growth in wireless speakers over the forecast period. As consumers continue to face low purchasing power, they will opt for cheaper alternatives that offer good quality and value for money.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
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