The growing popularity of audiobooks is likely to present a challenge to the growth of e-readers in the US in the forecast period, as audiobooks offer an alternative means of consuming literature that appeals to individuals who prefer listening to reading. This preference is driven by convenience, multitasking capabilities, and accessibility, as audiobooks allow users to enjoy books while engaging in other activities.
Sustainability is becoming increasingly pivotal in wireless speakers and e-readers, driven by the consumer preference for environmentally friendly products and responsible corporate practices. For eco-conscious consumers prioritising ethically sourced, energy-efficient, and recyclable products, sustainable wireless speakers and e-readers are highly appealing.
Despite the limited retail volume growth expected for overall portable players in the US in the forecast period, e-commerce is anticipated to remain a robust and vital channel for consumer purchases, with nearly three quarters of volume transactions expected to be conducted through online platforms and click-and-collect services in 2024. This significant proportion underscores the enduring preference of US consumers for the convenience and accessibility of online shopping, which is likely to remain in the forecast period.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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