Growing disposable incomes and the introduction of new technologies by manufacturers will likely encourage consumers to upgrade to high-quality wireless speakers, seeking the latest experiences. In the coming years, players are expected to invest more in social media marketing, targeting young consumers using review or lifestyle videos on TikTok, YouTube or Facebook to help raise awareness of the newest products and technology.
Consumers are increasingly intrigued by how AI can be integrated into wireless speakers, much like other consumer electronics. AI algorithms can analyse users' listening habits and preferences to offer personalised music recommendations, playlists, and content suggestions tailored to individual tastes.
While consumers have noticed that certain retailers may be slow to update their inventory with the newest or limited edition wireless speaker models, the growing presence of official brand stores on e-commerce platforms such as Shopee, Lazada, and TikTok Shop provides consumers with better choices and quicker access to the latest products.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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